Public relations strategies require a tricky balancing act. On the one hand, you want to spend wisely making sure your investments are targeted and will have visible returns. On the other hand, you don’t want your friends to feel that you are scrimping. Here are three smart ways you can invest in public relations:
1. Celebrate with the community.
Whether it’s a local holiday or Thanksgiving or Christmas, join in the festivity enthusiastically. It can come in the form of promotional activity, a redecoration of your store, or sponsorship. Try something as simple as commercial Christmas decorations, like Roof to Deck Decoration. It will have a significant impact on how your brand is perceived publicly. This move will infuse vibrant energy into your business.
Your target market or stakeholders, who are in the mood for a beautiful celebration, will feel a sense of unity with your business. There are many ways to start promotional campaigns during holidays.
2. Undertake an active stewardship program.
In the same spirit of being a part of your host community, help people where it matters. You can install cleanliness reminders in streets and parks, or encourage people to eat healthily and live well. You can also provide first aid stations during community events. Choose a program that matches your company values and goals.
3. Invest in your customers through developmental training.
The most significant benefit of training is that if it works, you would be putting your target customers in a better position to buy. Livelihood programs and training uplift lives by bringing more opportunities to beneficiaries. Among the people you help, you might even find ambassadors of your brand. Investing in human potential brings a great deal of optimism, support and compassion to your relationship with the community. This is a high-value PR goal to accomplish.
You can still spend less while trying out the above suggestions. It is the end goal that gives these PR investments its value. Contribute to your host community and be a part of it!